Most people want to believe that they are a part of something larger than themselves. When we share personal stories, there is an exchange of life. Although each story is distinct, there is a shared bond that knits us together for the common good. This is what makes us human. When we begin to perceive our humanity together, we share a deeper and greater connectedness.

When we embrace this connectedness, life becomes more about people than things. We look after the interests of others in non-manipulative ways. This is authentic connection – the place where you become an integral part of a much broader story than your own. Trust is fortified through healthy lines of communication.

A great resource is Donald Miller’s Building a Story Brand book. Don is an author, public speaker,  business owner, and CEO of StoryBrand, a company that helps businesses clarify their message.

The power of story has everything to do with your willingness to invite team members into your world and encourage them to do the same. When you are dedicated to this intentional practice of connection, trust blooms from the inside out. An authentic anchor of trust has more to do with who a team member is rather than the work they have done. Teams like this cultivate unity through diversity.

Reflection Exercise

Look at your life as a story. Begin to fill in the major components of your personal story. A compelling story can be shared with as much detail or brevity as needed.

Title of your story______________________

Situation or desire________________________

Complication or obstacle________________________

Solution or outcome______________________

For more on storytelling, check out Robb Holman’s latest book, All In: How Impactful Teams Build Trust From the Inside Out.